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The Future of Fitness

Author: Suzie Dale, Sue Godinet, Natalie Kearse and Dr Adrian Field
Organisation: Les Mills International
Publish Date: 2009
Country: Global
Sector: Health
Method: Creative thinking
Theme: Strategic Thinking
Type: Report
Language: English
Tags: Health, Fitness, Fitness industry, Business growth, Health clubs, Careers

The fitness industry exists to serve humanity. Fitness, we assert, is an essential component of health, well-being and longevity and the industry’s overall mission has been described as ‘making the world healthier through regular exercise and fitness promotion’ .This compelling message has led to impressive growth for the global fitness industry. In the United States, club attendance has grown by more than half in the last 20 years; clubs’ membership revenues in the United Kingdom grew by 3% in the year to March 2009, with growth also measured in both the public and private sectors in overall demand and new facilities. Yet there are signs that, on its current model, the industry’s popularity and contributions to human wellness are not reaching their potential. And despite the preventive and healing power of fitness, the rates of obesity and obesity-related diseases such as diabetes are climbing.
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