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Scenario Planning - A Tool for Strategic Thinking

Author: Paul J.H. Schoemaker
Organisation: Sloan Management Review
Publish Date: 1995
Country: Global
Sector: Business/Industry
Method: Scenarios
Theme: Strategic Thinking
Type: Document
Language: English
Tags: Scenario, Planning, Tool, Strategic Thinking

Through case studies of Interpublic, an international advertising agency, and Anglo-American Corporation in South Africa, the author describes how to build scenarios in a step-by-step process and how the resulting stories to plan a company's future.
Located in: Resources
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