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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0-9

Lions go digital: The Internet’s transformative potential in Africa

Author: James Manyika, Armando Cabral, Lohini Moodley, Safroadu Yeboah-Amankwah, Suraj Moraje, Michael Chui, Jerry Anthonyrajah, Acha Leke
Organisation: McKinsey & Company
Publish Date: November 2013
Country: Africa
Sector: Technology
Theme: ICT
Type: Report
Tags: Economy, development, digital transformation, Internet

Following a decade of rapid urbanization and strong economic growth, Africa is going digital. While just 16 percent of the continent’s one billion people are online, that picture is changing rapidly.

Evidence of what is to come can already be seen in Africa’s major cities, where consumers have greater disposable income, more than half have Internet-capable devices, and 3G networks are up and running. Significant infrastructure investment—for example, increased access to mobile broadband, fibre-optic cable connections to households, and power-supply expansion—combined with the rapid spread of low-cost smartphones and tablets, has enabled millions of Africans to connect for the first time. There is a growing wave of innovation as entrepreneurs and large corporations alike launch new web-based ventures.
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